The goal was to create unique modern self-service checkout
The client was a retailer of a self-service checkout that wanted to produce their own product and present it to their partners in Sweden. The process of creation started from the inside-out knowledge of owned products. Strongpoint has introduced the operating principle of checkouts. The main competitors in the market were the strongest brands in the world Wincor, NCR and ITab.
This is the "creative kitchen" - the design work usually unseen to the client. We may say that creative sessions are probably the most important in development of the product. We sketch, we discuss, we argue, we observe, we do whatever it takes to brainstorm the ideas. Then we select.
We do hand drawn sketches as the most efficient way to visualize ideas, provide design guides and character of the product
Scale models from the foam and plastic were made to discuss the possible differencies, advantages and disadvantages. Tangible models let us to continue our journey with some new insights.